3.2 - Business Growth
3.2.1 - Growth
a) Objectives of growth:
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3.2.2 - Mergers and Takeovers
a) Reasons for mergers and takeovers b) Distinction between mergers and takeovers c) Horizontal and vertical integration d) Financial risks and rewards e) Problems of rapid growth |
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3.2.3 - Organic Growth
a) Distinction between inorganic and organic growth
b) Methods of growing organically
c) Advantages and disadvantages of organic growth
a) Distinction between inorganic and organic growth
b) Methods of growing organically
c) Advantages and disadvantages of organic growth
3.2.4 - Reasons for Staying Small
a) Small business survival in competitive markets:
a) Small business survival in competitive markets:
- product differentiation and USPs
- flexibility in responding to customer needs
- customer service
- e-commerce