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1.3 - Marketing Mix and Strategy1.3.1 - Product/Service Design
a) Design mix:
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1.3.2 - Branding and Promotion
a) Types of promotion b) Types of branding c) The benefits of strong branding:
Branding
The videos below outline what branding is and how it can be used on a small scale. The Brand Report pdf which is displayed below that outlines the most valuable brands in the world as of 2013 and explains how they have been developed. |
Product Placement
Advertising Costs
The attached file below outlines the costs and benefits of tv advertising on various UK channels. The Cosmopolitan brochure shows an example of the relative costs of print media.
Modern Marketing Developments
The videos below outline the use of modern ideas and technology in marketing. Emotional marketing is one of the more recent ideological developments in marketing and Marc Gobe is considered one of the world's leading experts. |
1.3.3 - Pricing Strategies
a) Types of pricing strategy:
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1.3.4 - Distribution
a) Distribution channels
b) Changes in distribution to reflect social trends:
a) Distribution channels
b) Changes in distribution to reflect social trends:
- online distribution
- changing from product to service
1.3.5 - Marketing Strategy
a) The product life cycle b) Extension strategies:
d) Marketing strategies appropriate for different types of market:
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