3.1 - Business Objectives & Strategy
3.1.1 - Corporate Objectives
a) Development of corporate objectives from mission statement/corporate aims b) Critical appraisal of mission statements/corporate aims |
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3.1.2 - Theories of Corporate Strategy
a) Development of corporate strategy:
c) Achieving competitive advantage through distinctive capabilities
d) Effect of strategic and tactical decisions on human, physical, and financial resources
a) Development of corporate strategy:
- Ansoff’s Matrix
- Porter’s Strategic Matrix
c) Achieving competitive advantage through distinctive capabilities
d) Effect of strategic and tactical decisions on human, physical, and financial resources
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3.1.3 - SWOT Analysis
a) SWOT analysis
a) SWOT analysis
- internal considerations: strengths and weaknesses
- external considerations: opportunities and threats
3.1.4 - Impact of External Influences
a) PESTLE (political, economic, social, technological, legal and environmental) b) The changing competitive environment c) Porter’s Five Forces |
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