Market Size and Market Share
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1.1 Meeting Customer Needs
1.1.1 - The Market
a) Mass markets and niche markets:
d) The difference between risk and uncertainty |
1.1.2 - Market Research
a) Product and market orientation b) How primary and secondary market research data is used to:
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Research in Practice
The file below outlines Waterstones' decision to open new stores and update their customer experience.
waterstones_-_new_stores___market_research.docx |
1.1.3 - Market Positioning
a) Market mapping
b) Competitive advantage of a product or service
c) The purpose of product differentiation
d) Adding value to products/services
a) Market mapping
b) Competitive advantage of a product or service
c) The purpose of product differentiation
d) Adding value to products/services